Sales Are Down, With Challenges Ahead — October 2023
Facing some challenges on my journey selling Lego® online.
October was a very different month to September. All my numbers for September were showing a positive trend. With this trend going in the completely opposite direction for October, with decreases in all key indicators.
The problem is rather easy to identify and primarily sits around my lack of promotion and proactivity in adding new stock. Considering my lack of direct promotion, I am doing well. But this does not mean I do not need to put some more effort in here.
Although the numbers do not reflect it in total parts added, I added significant variety throughout the month. I added over 700 new items which I have had not had available in stock before. This was not a big needle mover for me. However, I noticed some of the new parts showing up in some orders, so this could have been a trigger. It is something I definitely need to focus on more moving forward and I will be setting a goal for the month.
Challenges For November
I had great intentions coming into November to bring the month back into some positive growth. The universe seemed to have other plans for me, though. On the 3rd of November, the main marketplace I sell on, BrickLink, was taken offline. This was a preventative…
