Why I Have Added A Paywall to Contact Me On My Website

Too much junk mail requires a price for access.

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In the past month, I have received nearly 1,000 messages in my business email account. A number far below the average for a business user of 140 emails per day. A number identified by The Radicati Group in a 2018 report.

The position I am in with email is strategic. Some years ago I was such a statistic. I would average over 200 emails per day. I would trawl though the messages looking for anything important to file. Before selecting all and pressing delete.

Making Changes

The first step to improving the number of emails I received per day was a campaign to unsubscribe. Over time, you drop your email address into subscriptions everywhere. Combine this with anyone you do business with that adds you to a mailing list they have. Suddenly, you have far more email than you can handle.

Over the period of a week, I opened every email that looked remotely like a mailing list. Unless it was something I wanted I pushed unsubscribe. It was labourious, but satisfying when I found the number of emails decreasing.

After that first week, I noticed a trend in many of the emails I was still receiving. A large number were nothing but spam. Total rubbish…